DEAR CUSTOMER, THANK YOU FOR YOUR REVIEW: THE SERVICE FAILURE-RECOVERY DYADIC INTERACTIONS IN THE RESTAURANT INDUSTRY
نویسندگان
چکیده
The advent of Web 2.0 has encouraged restaurant customers to post online reviews, and oftentimes, not in favor the company. When a service failure occurs, customer may voice their complaints publicly online. company, on other hand, opportunity respond these use it as part recovery strategy. While some companies are responding negative only few have knowledge how do effectively. Built perceived justice framework: distributive, procedural, interactional; severity type: outcome-process, major-minor, present study intends understand different resolution styles adopted by company varying types complaint. findings outline: (1) vast majority exhibits low level responsiveness complaints; (2) most severe deal with psychological loss, physical loss major incidents lead frustration; (3) however, strategies depending upon yet be implemented company; (4) while components interactional mostly performed, rude responses also frequently applied. Further elaboration insights for marketing practice discussed text. Keywords : Service recovery; severity; Online reviews; Restaurant industry JEL Classifications L83, L84, Z33 DOI: https://doi.org/10.32479/irmm.11257
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ژورنال
عنوان ژورنال: International Review of Management and Marketing
سال: 2021
ISSN: ['2146-4405']
DOI: https://doi.org/10.32479/irmm.11257